Unique Homestays lead the private accommodation market in the UK. Curating collections for self-catering, group gatherings and weddings, they seek out distinguished properties that are beyond the ordinary.
Brand strategy / Identity / Photography / Copywriting / Art direction / Print / Website design / Social media / Interior Design
With a trend in short stays and a substantial increase in competition, retaining core audiences and recognising new groups was key to continuing their market dominance. Working closely with the creative team at Unique Homestays, a proposition was developed to inform the brand evolution. The exquisite word mark stands as an authoritative and timeless symbol, typography is detailed and crafted, brand colours are neutralised and evocative, cinematic photography sets a new benchmark.
The look and feel of the website, online booking forms, social channels, newsletters, house books, advertising and properties themselves have all evolved to engage the shift in audiences, allowing Unique Homestays to continue their dominance of the UK market.
“We found Libby and the team at Felt very easy to work with. Having an in-house Marketing and PR team, we’re rather meticulous when it comes to agencies, but quickly discovered that Felt shared a similar ethos to that of Unique Homestays. We like the fact we have an open and honest working relationship, and find their straightforward and no-nonsense approach very refreshing. Libby and the team have provided us with valuable feedback and insight throughout the project, and we look forward to a long and successful relationship with Felt.”
Sarah Stanley, Owner, Unique Homestays