The PRS Foundation supports talent development and new music across the UK, enabling songwriters and composers of all backgrounds to realise their potential and reach global audiences.
Brand strategy / Identity / Copywriting / Art direction / Print / Website design / Website front end development / Guidelines
The Foundation, a sub-brand of PRS for Music, work with a range of partners including BBC introducing, MOBO, Glastonbury Festival and the British Council, across different funding initiatives. With an outdated look and feel, a chaotic medley of logos and limited budget, the PRS Foundation approached Felt to evolve their branding.
A vibrant language of red acts as a distinctive and memorable core element to the visual language. The masterbrand logo has been designed to be an evolution from the previous identity, sitting within the overall architecture of the PRS brand, and enabling a visual connection with the family of logo’s that act as sub brands within the organisation. The website has had a front end re-skin using the new look and feel but within the parameters of the existing site structure. Print collateral demonstrates the flexibility that the new visual language allows within the framework that we created in the brand guidelines.