Cornwall and the Isles of Scilly Local Enterprise Partnership, engage with regional, national and international audiences to attract and drive investment into the region.
Brand Identity / Photography / Copywriting / Film / Art direction / Print / Website design / User Experience / Website development
Private sector-led, it is a partnership between the private and public sectors, responsible for setting and driving the economic strategy for the area, determining local priorities and overseeing activities to drive growth and the creation of high quality local jobs. One of 38 LEPs across England it was established as part of the Government’s approach to economic development. This approach puts businesses in the driving seat and empowers the private sector to determine regional priorities.
The spotlight that the G7 brought to the county offered the opportunity for the LEP’s marketing and communications to be developed to deliver their ambition. Our scope was to develop a new website and collateral that can be used to attract and promote investment opportunities, showcase funding projects and communicate the impact of the work that they do. “Rich in natural capital and alive with opportunity by 2030 Cornwall and Isles of Scilly creative and carbon-neutral economy will be realising opportunities for its people, communities and businesses to thrive, benefiting the environment and providing an outstanding quality of life for all”.
Working with the LEP’s marketing team we developed a campaign for the G7 Summit that showcases key opportunities and leading talent within each business sector in the region. The campaign was aimed at engaging national and international private and public sector audiences including high profile politicians and journalists. Collateral included films and print collateral which became part of the delegate and press pack, press briefings and social media assets.