Post covid and with a maturing market in the Middle East where the agency was founded, Brash decided to focus their offer and portfolio on their core skill set of destination and place making branding. Approached by the owner John Brash to work directly with him, we developed the positioning, new identity, visual language, narrative and website to deliver their shift in offer and grow the business with a focus on European markets. The new identity is bold and confident, the website has depth of information to engage with the many varied audiences from Governments, Investors to Advisors and Culture Specialists reflecting the authority and experience they have across global projects.