Felt is an award-winning independent branding studio. We create authentic brands, with impactful strategies and beautiful visual identities.

Established over 15 years ago we have a huge amount of experience working with UK and international clients. We know how to drive growth and add value by understanding a business or organisation and where it wants to go, then using design as a tool for change to deliver the business need.

Wether its a shift in audiences, to widen market appeal, launching a new brand, increasing profit or building awareness – our aim with every client is to help them evolve for the better. We’re creative yet diligent, rigorous yet imaginative. Keen thinkers, driven by ideas with an eye for detail and the big picture. We see client work as a partnership, we’re in it together – trust, transparency and personal rapport is paramount. We’ll challenge, champion relevant change, offer solutions and bring new opportunities.

We work across the following disciplines: Brand strategy, Naming, Identity, Photography, Copywriting, Film, Animation, Art direction, Print, Guidelines, Packaging, Website design, User Experience, Website development, Software interface design, Apps, Environments, Signage, Uniforms, Product, Campaigns.


Each project is different but we take the same approach with every client we work with.

1. Looking for clues
We begin with a discovery workshop to find out as much about you and your business as we possibly can – your offer, audiences, competitors, points of difference, perception, challenges and aspirations. Then we rigorously research the wider market for further context and understanding and speak with your existing and target audiences to understand the whole picture of the business. Once we have the insight and clues we need, we can start shaping our thoughts.

2. Defining the real you

Next up, we start defining a vision for your brand by creating a brand proposition. This articulates the offer, target audience mindset and needs and key messages through a driving idea that will differentiate and set the brand apart. The proposition is the core idea at the heart of the brand that will inform everything about it from the visual language to personality and behaviour and how audiences engage and interact with it. The brand proposition acts as a creative brief for developing the creative concept and visual assets. In parallel to developing the proposition, depending on the project scope we also develop a marketing and comms plan which informs how to launch or build the brand in the market.

3. Creation

Next we explore how to bring the brand to life by developing creative routes that range from a close-in concept that would sit comfortably within the market to a more radical category breaking concept. We consider the basic elements which create the brand’s personality and visual language – naming, logo, colour, typography, imagery – static and moving, graphic language, written tone of voice and environmental materials and finishes, looking at each in isolation and then demonstrating how they would work together across a range of applications and experiences that are relevant to the brand eg a website, brochure, product, interior.

4. Putting it out there

Once we’ve decided on the best route together, we’ll make it happen. This is where we work out which applications will create the greatest impact and just what you need from a website, digital assets, a brand film, packaging, an environment. We finesse and craft the small but telling details, build, refine and launch for maximum impact.


Some of the people and brands
we’ve worked with

Alpha FX
Andrew Dominic
Austell Project
Austin Fraser
BMW Mini
Cornwall & Isles of Scilly LEP
Darren Hawkes Landscapes
Edison Wealth Managers
Fowey Valley
Green City Force
Jamie Oliver’s Fifteen
James Whelan Butchers
Macmillan Cancer Research
Mei Loci Landscape Architects
Mini | Urban X
Orrell Consulting
Overseas Development Institute

Peace Direct
Penguin Random House
Pizza Express
ProQ Barbecues & Smokers
PRS Foundation
PRS Members Fund
Pure Sports Medicine
Reeve Wood
Sandow Studio
Screen Cornwall
Shona Marsh
Suzanna Jackson
Schoen Clinic
The Door Co.
The Marketing Forum
UK Nitrates
Unique Homestays
United European Gastroenterology
United Nations
NiNAS (Nigerian National Accreditation Service)
The RBM Partnership
Wheelbarrow Gardening